As you might have read in one of my previous posts, the man behind ProBlogger has launched another blog, also a very successful one-called TwiTip. TwiTip is all about Twitter and the art of tweeting.
In one of his recent posts, Darren discusses one very important aspect of running a successful Twitter campaign regarding “what ever that is you want to do with your Twitter followers”. Darren talks about knowing what your Twitter goals are.
It is very important to know what are you aspiring to do with the massive army of followers you are going to acquire on Twitter. Believe it or not, a lot of people still don’t! They just look for followers! Darren even provides an example of one of those people, in a live conversation from his IM…
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For some people, the “army they follow” is where the value is. I don’t say much on Twitter, but I follow every word or link of value that gets passed.