Lead generation pages can be tricky to create. Being an internet marketer I have felt on my own skin what it takes to create a highly effective converting capture page from scratch. That is exactly why now I use a system which is generating those pages for me and saves me tons of time. However, if you want to create a good, high converting lead capture page on your own, here are some of the things you will have to get in place before you can start driving traffic to that page.
1. Title or Headline. One of the most important aspects of a highly converting lead capture page is the headline. This is the first thing your visitors are going to see and in most cases it will define whether they are going to continue reading or just close the browser tab. What makes a good headline is the color, the length, structure and of course the content. There are plenty of copywriting books and materials for you to get more information on how to write an effective title. Some of my favorites are Dan Kennedy, Eben Pegan and Bill Glazer.
2. Structure of the page. The content on the lead capture page is supposed to be right down in the middle. The page itself can not be more then 400-500 pixels wide because otherwise it will hard for the visitors to actually read through the content. If you look at some of the best converting capture pages than you will find out that none of them ever have gone full width.
3. Video. Many times I get asked by my clients if they should use a video. I say you should, but in a very specific way. While most of the information should be written, it is a nice touch to insert the video introducing the product and actually talking about the benefits. That way people can connect to the human side of your page-you. They will hear a voice speaking and many times it can be a pattern break which will lead them to the sale.
There you go, you have 3 great strategies to capitalize on your next lead generation page creation process. However, as I mentioned earlier-there are tools for you to use in order to save yourself a lot of time and money. The time you will have to spend creating the capture page can be spent on learning some new material on how to drive traffic or how to create more profitable products for your customers. Remember that your business is based on your customers needs and that is another thing to consider when you are creating a lead generation page.
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