Comments on: Why Your Advertising Never Makes You Money http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/ Internet Marketing Tips For Online Entrepreneurs Fri, 20 May 2011 11:13:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Twitter Trackbacks for Why Your Advertising Never Makes You Money : IgorHelpsYouSucceed [igorhelpsyousucceed.com] on Topsy.com http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-3167 Twitter Trackbacks for Why Your Advertising Never Makes You Money : IgorHelpsYouSucceed [igorhelpsyousucceed.com] on Topsy.com Sat, 22 Aug 2009 01:16:58 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-3167 [...] Why Your Advertising Never Makes You Money : IgorHelpsYouSucceed www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money – view page – cached Hundreds of Millions of dollars are being invested in advertising each year by all the major corporations. Nissan, McDonalds, Coca-Cola, Pepsi, Snickers, Kit-Kat – all of them are guilty of lousy advertising investments. Read on to find out how to not make the same mistake as Nissan couple of years ago and what 4 missions every ad needs to accomplish in order to successful. — From the page [...] [...] Why Your Advertising Never Makes You Money : IgorHelpsYouSucceed http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money – view page – cached Hundreds of Millions of dollars are being invested in advertising each year by all the major corporations. Nissan, McDonalds, Coca-Cola, Pepsi, Snickers, Kit-Kat – all of them are guilty of lousy advertising investments. Read on to find out how to not make the same mistake as Nissan couple of years ago and what 4 missions every ad needs to accomplish in order to successful. — From the page [...]

]]> By: Igor Kheifets http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2787 Igor Kheifets Wed, 22 Jul 2009 11:00:59 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2787 This is the basic outline of what the ad should look like. It wasn't my intention in anyway to say that this is what it takes to create a high converting, super-duper ad. Everything needs testing and tweaking. Headlines, calls to action and benefits - all need to be tested to see if it gets results. But what I provided is a basic outline of where to start and what to accomplish. If you want to be successful advertiser - there is no way around those 4 bullets points. Igor This is the basic outline of what the ad should look like.
It wasn’t my intention in anyway to say that this is what it
takes to create a high converting, super-duper ad.

Everything needs testing and tweaking. Headlines, calls to action
and benefits – all need to be tested to see if it gets results. But what I provided
is a basic outline of where to start and what to accomplish.

If you want to be successful advertiser – there is no way around those 4 bullets points.

Igor

]]> By: Brendan Challies http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2786 Brendan Challies Wed, 22 Jul 2009 10:49:49 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2786 hmmm. Very simplistic, which could be seen as shining light when being read by a business owner uncertain about marketing and how to approach their advertising dollar.... but in reality this information is 101 stuff. I know the basics are important, but merely being able to tackle correctly and being able to kick a ball doesn't make you an all black or get you in the super bowl. Advertising isn't simple. It takes thourough analysis, thought leadership and creative intuitiveness. For one, Urgency and action are only relevant triggers for people who are actually in the market to buy your product... which is great if you're products on a supermarket shelf, but lets be honest, everyone on the shelf is doing the same thing to grab this market - so sometimes the softly softly approach is best - it depends on the category your competing in entirely. Secondly, for bigger ticket items hardly anyone is actually in the market to buy your product from a mass audience perspective so more of your message has to be focussed on either contiunally drumming in your benefits to more of your potential customers believe you or you can create a "shit hot" that gets people evangelical about your product - leaving the masses of advertising businesses to shame. Your product and its attriubtes - ie. market position - SWOT analysis etc will all contribute to the way you approach your advertising.... but to simply outline it as a 4 step process, is like saying "believe in god, because it will lead you on a path to eternal life" - it ain't true, it's too easy, and it's far too good for you!! hmmm. Very simplistic, which could be seen as shining light when being read by a business owner uncertain about marketing and how to approach their advertising dollar…. but in reality this information is 101 stuff. I know the basics are important, but merely being able to tackle correctly and being able to kick a ball doesn’t make you an all black or get you in the super bowl. Advertising isn’t simple. It takes thourough analysis, thought leadership and creative intuitiveness. For one, Urgency and action are only relevant triggers for people who are actually in the market to buy your product… which is great if you’re products on a supermarket shelf, but lets be honest, everyone on the shelf is doing the same thing to grab this market – so sometimes the softly softly approach is best – it depends on the category your competing in entirely. Secondly, for bigger ticket items hardly anyone is actually in the market to buy your product from a mass audience perspective so more of your message has to be focussed on either contiunally drumming in your benefits to more of your potential customers believe you or you can create a “shit hot” that gets people evangelical about your product – leaving the masses of advertising businesses to shame. Your product and its attriubtes – ie. market position – SWOT analysis etc will all contribute to the way you approach your advertising…. but to simply outline it as a 4 step process, is like saying “believe in god, because it will lead you on a path to eternal life” – it ain’t true, it’s too easy, and it’s far too good for you!!

]]> By: Why Your Advertising Never Makes You Money : Mastermind Internet … | 7Dollar http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2705 Why Your Advertising Never Makes You Money : Mastermind Internet … | 7Dollar Sun, 19 Jul 2009 14:00:22 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2705 [...] post:  Why Your Advertising Never Makes You Money : Mastermind Internet … Share and [...] [...] post:  Why Your Advertising Never Makes You Money : Mastermind Internet … Share and [...]

]]> By: Igor Kheifets http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2697 Igor Kheifets Sun, 19 Jul 2009 08:27:17 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2697 My pleasure. Thanks for the tweet. btw, please use your real name when commenting. Igor My pleasure.
Thanks for the tweet.

btw, please use your real name when commenting.

Igor

]]> By: Ehow.com http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2695 Ehow.com Sun, 19 Jul 2009 08:03:36 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2695 Thanks for the article I gave it a tweet Thanks for the article I gave it a tweet

]]> By: Why Your Advertising Never Makes You Money : Mastermind Internet … http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2682 Why Your Advertising Never Makes You Money : Mastermind Internet … Sat, 18 Jul 2009 18:49:16 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2682 [...] V­i­ew po­st­:  W­hy­ Y­o­­ur Ad­verti­s­i­ng Never Makes­ Y­... [...] [...] V­i­ew po­st­:  W­hy­ Y­o­­ur Ad­verti­s­i­ng Never Makes­ Y­… [...]

]]> By: Valuable Internet Information » Why Your Advertising Never Makes You Money : Mastermind Internet … http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2678 Valuable Internet Information » Why Your Advertising Never Makes You Money : Mastermind Internet … Sat, 18 Jul 2009 14:59:49 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2678 [...] Read the original post: Why Your Advertising Never Makes You Money : Mastermind Internet … [...] [...] Read the original post: Why Your Advertising Never Makes You Money : Mastermind Internet … [...]

]]> By: Why Your Advertising Never Makes You Money : Mastermind Internet … - My Internet Marketing Blog http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2674 Why Your Advertising Never Makes You Money : Mastermind Internet … - My Internet Marketing Blog Sat, 18 Jul 2009 13:51:24 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2674 [...] post: Why Your Advertising Never Makes You Money : Mastermind Internet … Tags: all-the, being-invested, coca-, dollars-are, each-year-, Internet Advertizing, major, [...] [...] post: Why Your Advertising Never Makes You Money : Mastermind Internet … Tags: all-the, being-invested, coca-, dollars-are, each-year-, Internet Advertizing, major, [...]

]]> By: Why Your Advertising Never Makes You Money : Mastermind Internet … « Advertising http://www.igorhelpsyousucceed.com/2009/07/why-your-advertising-never-makes-you-money/comment-page-1/#comment-2673 Why Your Advertising Never Makes You Money : Mastermind Internet … « Advertising Sat, 18 Jul 2009 12:42:43 +0000 http://www.igorhelpsyousucceed.com/?p=1714#comment-2673 [...] View­ or­ig­in­­al­ post her­e: W­hy Yo­ur Ad­vertis­ing­ Never M­akes­ Yo­u M­o­n... [...] [...] View­ or­ig­in­­al­ post her­e: W­hy Yo­ur Ad­vertis­ing­ Never M­akes­ Yo­u M­o­n… [...]

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