Every sales copy needs a P.S. Don’t consider your work complete without a properly crafted Post Scriptum. The P.S can literally make or break any sales copy, ad or proposal.
Creative P.S is crucial because, believe it or not, many people never read your sales letter – they skip to the P.S first. Some want to look at the signature to find out who is writing to them while others want to know whether there is an affiliate program available. But for the most part people are just perverse.
This is the kind of people that reads the end of the mystery novel before buying it and cheats when playing Need For Speed just to see how the game ends. Long story short, those people eat their desert first.
However, their perversity is your opportunity because you can use their behavior to encourage them to read the whole sales letter. By properly summarizing your offer in the P.S you can inspire them to read the whole letter with greater enthusiasm then if they weren’t so perverse.
You should also apply scarcity in your P.S by reminding them of limited time offer or quantity. It proved to be a very powerful boost to not only read the sales letter without blinking but also to take instant action.
And even if the reader has read the P.S in the proper sequence, the P.S serves as a high impact “second headline” you simply can’t afford to ignore.
P.S: You have just found out how to use the P.S section of your sales letter to boost conversions.
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i’ve never really thought of that before, good idea!!