From the monthly archives:

August 2009

Are You Ignoring The Most CRUCIAL Part of Your Sales Letter?

by Igor KheifetsCopywriting

Every sales copy needs a P.S. Don’t consider your work complete without a properly crafted Post Scriptum. The P.S can literally make or break any sales copy, ad or proposal.

Google Search To Become Even Googlier

by Igor KheifetsSEO

Lately, there has been a lot of buzz over Google’s new platform called “The Caffeine.” What does it mean? It means that Google looks to become even Googlier (Google being a good word) and bring the search experience to a higher level (as if it wasn’t high enough already, eh?). However, does it mean that webmasters need to alter their SEO strategies to better suit the upcoming Search Engine alteration?

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Learn Affiliate Marketing – It’s Good For You!

by Igor KheifetsAffiliate Marketing

Couple of days ago, I have received a question from one of my readers which stated: “Should I Learn Affiliate Marketing? I am not that ‘net savvy, nor do I have any marketing background. However, with the economy down the toilet, I want… I NEED some extra income. So, should I?” Here’s the answer I emailed him:

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Potential Twitter Sale. Is There Such A Thing And How Do You Get It?

by Igor KheifetsTwitter Marketing

While conducting keyword research on Twitter, I have found out that as much as 150 people a day search for the term “Potential Twitter Sale.” What is a “Potential Twitter Sale?” I had no clue, but I wanted to find out now that I knew that so many people craved to know what it was. In order to answer that question the best I could, I decided to put myself in the shoes of a searcher. If I were creative enough to Google that keyword, I would probably be looking to find out what is Twitter Sales Potential. In other words, I would like to know: what is the chance that as soon as I join Twitter – I am going to make a sale?

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What Is Link Bait and Why Does It Matter To You?

by Igor KheifetsTraffic Generation

Link bait creation falls under the category of link building, therefore being one of the major SEO strategies of all times. Link bait proved to be an untimed strategy that can lead to large number of backlinks pointing back to your site from other authoritative (and not so authoritative) websites.

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