From the monthly archives:

August 2009

The Science Of The ReTweet [SlideShow]

by Igor KheifetsTwitter Marketing

Dan Zarella, a Famous Social Media and Viral Marketing Scientist, has posted some in depth data about How, Why, When and What people ReTweet. Dan found out how Originality of a Tweet, Quantity of Followers, Content, Wording, Politeness and Time of the Day – all affect the likelihood of a ReTweet. However, as if that wasn’t enough, Dan has come up with an updated and expanded version of his study and presented it as a slideshow. He was kind enough to allow us, the little people, to spread the word.

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Answer These Three Questions To Increase Your Revenue

by Igor KheifetsHome Business Advice

No matter what’s your business is: whether it’s blogging, affiliate marketing or copywriting, sales and marketing is the most important part. It’s the oil that keeps the engine running. It’s the coffee that makes your business get up in the morning. It’s the main breadwinner. If you’re an internet marketer (and you have to be, if you’re reading this) – you constantly need to be asking yourself three questions:

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Webmaster Tools Onslaught: Bing vs Google vs Yahoo

by Igor KheifetsSEO

As a consequence of the Microsoft-Yahoo deal, many webmaster are investing a significant amount of efforts in Bing and Yahoo optimization. As a blogger and a true webmaster at heart, I was affected by this issue. It got me thinking – how in the hell am I supposed to optimize for all three at the same time? I couldn’t think of a better way to find out besides comparing the tools Google, Bing and Yahoo provide us with in order to ease the optimization process. In fact, I found this to be a very entertaining research.

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Why Expert Advice Sells

by Igor KheifetsMarketing Psychology

Selling has become much more sophisticated in the last couple of years and if you want to keep up with the best of the best – you need to step up your game. A sales letter isn’t enough anymore, the traffic needs to come from an expert – an authority figure that has a following (that listens). Read on to find out how an expert advice influences the prospect’s brain at the point of purchase.

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How To Get REAL Guidance

by Igor KheifetsSuccess Laws and Principles

No matter who we are, where we came from and how far we are hoping to get – we constantly seek guidance. However, when it comes to being an entrepreneur – guidance quest has a much greater gravity then under any other conditions. As an entrepreneur – you are supposed to guide people, you’re supposed to be a true leader and a mentor. But how can you accomplish that if you’re still clueless about what happens around and beneath you.

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