A study conducted many years in the field of real estate showed that the most successful real estate agents (earning more than $500,000 per year) were spending at least 80 percent of their time in front of potential customers. In addition, those who were earning anywhere from $25,000 to $40,000 per year were spending no more than 20 percent of their time in front of their customers.
No matter what’s your business is: whether it’s blogging, affiliate marketing or copywriting, sales and marketing is the most important part. It’s the oil that keeps the engine running. It’s the coffee that makes your business get up in the morning. It’s the main breadwinner.
Whatever you’re doing, you need to get in front of people so they can make a decision about buying your product. “Getting in front” of people can vary from Social Media to SEO to PPC, but the important thing is that if you aren’t in front of your potential customers at least 50 percent of your time – you’re wasting your time.
However, there always will be those who say: “It’s not my thing… I can’t talk to people… I don’t like selling stuff…” Let me tell you this: If you aren’t qualified to do your marketing – hire someone who is. Get involved with people who know how to get in front of other people who want to buy your product. Eventually, you will be receiving a much higher ROI in the long run.
You can also try bartering, masterminding, partnering or networking. Either way, please, stop killing your business by investing time, effort and resources into all the wrong places.
The Questions
If you’re an internet marketer (and you have to be, if you’re reading this) – you constantly need to be asking yourself three questions:
- How Do I Get More Profits Per Sale?
- How Do I Get More Sales Per Customer?
- How Do I Get More Customers?
Each of these questions corresponds to one of the three basic ways to increase revenue capacity of your business. The first one looks for ways to optimize the sale, the second one looks for the ways to optimize the customer and the third looks for ways to optimize the business.
Sadly enough, I can’t answer these questions for you, but I will give you a couple of tips to have in mind while answering them:
How Do I Get More Profits Per Sale?
- Raise prices
- Decrease costs
- Both
- Add bonuses to existing products
- Separate existing products into several smaller ones
How Do I Get More Sales Per Customer?
- Sell more to the existing customers
- Expand your product line
- Make your existing offers more attractive by improving them
How Do I Get More Customers?
- Find more traffic sources
- Get rid of the old not efficient traffic sources
- Divert your attention to the 20% of Traffic Generation that works
- Target your Traffic more
- Increase the viral ability of your product
The lesson to take from this post is to invest your time in things that work. Please, do yourself a favor and take a cold hard look at your business. If you can’t – ask someone who can.
As long as you’re wasting time – you’re not moving forward, furthermore, you’re moving backwards. You’re simply shooting your chance of “making it” in the head without even realizing that, and to me, that’s one of the most painful things to watch (after French comedy).
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Great post. I will read your posts frequently. Added you to the RSS reader.