Tiffany Dow started her career ghostwriting for some of the top marketers on the ‘net. After five years of amassing inside information, she left ghostwriting behind and morphed into a full-time Internet marketer herself. She lives in her hometown of the Dallas/Fort Worth metroplex with her husband and three children.
I met Tiffany at the warrior forum and thanks to her immense reputation as the “PLR Marketing Queen” I decided to interview her to get access to some juicy insider’s PLR marketing secrets. Luckily for you, she didn’t have any problems sharing them. Here’s the full interview:
Tiffany, can you tell us a little bit about yourself and what you do?
I morphed into an internet marketer after spending six years ghostwriting for many of the top IM gurus online who initially hired me via Elance. After learning the profit potential to create content for myself instead of clients, I began teaching others what I’d learned from the people I worked for about info product creation and instead of ghostwriting for high rates, I launched a private label rights site so that all marketers (including those just getting started) could afford high quality content.
How and when did you get started with PLR marketing?
I think someone suggested it to me so I decided to test the waters. I felt the most important element to the site’s success would be in building a list of marketers who wanted alerts on when the content was ready. I also allow them to submit requests for topics, so the site is purely driven by their needs and not what I feel should be put out there.
What advice would you give to someone who’s brand new to PLR and Internet marketing in general?
First, put away your wallet so that you’re not impulse buying all of the time. Make sure you feel comfortable and confident in the marketer before you thoughtfully spend money on whatever it is they have to offer. When it comes to Internet marketing, don’t go off in too many directions at once. Pick something and follow all the way through with it before moving on. With PLR, alter the content by slightly changing the title and adding an introduction and conclusion or altering what’s given to you.
Compared to affiliate marketing how PLR marketing is different?
They’re two different things. Affiliate marketing is when you’re promoting someone else’s products for a commission – and you can use PLR to do that (or to promote your own products). PLR is just content – so using PLR content in your affiliate marketing efforts is a great way to keep costs down and your ROI up.
What skills does one need to successfully apply the strategies you’re going to share with us today?
You need to prevent impulse buys and be willing to focus on your tasks to completion. There are no special skills that you need – just common sense and business savvy.
How do you find free or inexpensive PLR products to market?
I don’t recommend free PLR because the quality is never up to par. Inexpensive PLR is easy to find, but that word can mean different things to different people. I price all of my PLR at $1 per page because my whole goal was to give newbies who can’t afford a lot of outsourcing the same access to the content top gurus buy for $30 per page. While they get top quality at bargain prices, I get a better return than if I ghostwrote because I sell more volume. It’s a win-win for everyone.
What is the step-by-step system you follow in PLR marketing from start to finish?
I have used my own PLR and I also buy the PLR from Jimmy Brown (because it’s his own products which I know are good quality). So first I find something fitting for my target audience. Then I alter the title, and rewrite it in my own style (if it’s someone else’s writing). I’ll pair the PLR with some sort of offer for sale and create hyperlinks within the PLR for conversions. Then I make it go viral by giving it away with an opt in form or allowing other marketers to give it away as long as my links are left intact.
What are some of the pitfalls our listeners should look out for when applying the strategies you just shared?
The most common problem I see is that marketers are so busy frantically trying to make a quick buck that they don’t stop to consider their customer. Ask yourself if what you’re giving away will benefit the person – and if not, can you alter it so that it will? What about offers for sale – if you buy the PLR, what will you sell with it? Don’t just grab up a bunch of PLR and let it rot on your hard drive – have a purpose and plan before you shell out money for it.
Is there a proven-to-work method of marketing PLR products?
There are many – you can use PLR to build a list via an autoresponder. For instance I sell Mega packs which include a 5 page report the buyer can offer up as the freebie to entice sign-ups. Then the Mega pack includes 52 articles, which can provide a full year’s worth of weekly email communication with your subscribers. You can also use PLR to fill up a blog and feed search engine index spiders. It can even be used to reply to people’s questions in forums if done properly. All of these allow you to position yourself as an expert in your niche.
Which markets or niches does PLR marketing suit best? Where can it be best applied?
PLR can suit ANY niche. Some PLR sites only offer one niche – like dieting. But the PLR Mini Mart takes requests, so I have content that ranges from dog training to infertility to Internet marketing. One extra tip I have is that when you need to buy information on how to do something, see if there’s some good PLR on it first. Why pay $67 for a course when you might be able to find a $10 set of PLR teaching you the same tactics?
Can you provide us with couple of examples/case studies on PLR marketing?
Here’s a great one that a customer emailed me about the other day. Someone had requested some PLR on chicken coops. It seemed like a VERY odd topic, and I didn’t think it would sell many, but I did it anyway. Turns out it’s a hot little niche. This woman bought the PLR and in 3 days had sold chicken coops from Amazon (they’re about $500 each) and several eBooks on the topic. The investment in PLR was a measly $10 for 10 articles!
What are some of the best resources to study in PLR marketing?
Unfortunately, I haven’t seen many good resources that teach it – but I’m working on a free course to give my subscribers.
How can we find out more about you and your work, Tiffany? Do you have a website we can visit?
Aside from the PLR Mini Mart at www.Shop.PLRMiniMart.com you can go to my namesake site at www.TiffanyDow.com and see everything I’m doing at any time.
If you have more questions you would like to ask Tiffany, please leave a comment below and I will make sure to get them to her. Also, feel free to comment on the interview and if it was helpful to you in any way…
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