How To Find Affiliate Products That Sell Themselves

The first thing that a top affiliate is looking for when searching for affiliate products to promote is whether the offer converts (e.g. how much money he can expect to make promoting it). While it’s handy to check what’s hot in your niche using ClickBank, the conversion of a certain product depends on couple of things: relationship with the list, quality of the traffic and the offer.

Affiliate Products That Sell

To find a product that sells itself, you need to be looking for the magic bullet. More often than not-it’s software. Software is always the highest converting product because it promises an easy solution to a frustrating problem with a click of a button-something all of us are constantly looking for.

Notice that in the last month I’ve been mostly promoting software. ArticleVideoRobot, EasyVideoPlayer, Newsletter Booster, WP Clickbank Affiliate plugin etc.

The reason I am a sucker for a hot piece of software is because it always converts like crazy! Software is much more likely to deliver on the sales copy promise then an information product, since 50% of people who buy information products never open them up, 40% never finish going through all the material and the rest either asks for a refund or goes through the whole thing without applying anything.

Rare few are those who take action on the acquired knowledge. That’s the reason why the majority of internet marketers suffer from the so called “information overload” and it’s one of the reasons why 90% of people who teach prosperity aren’t prosperous. They never practice what they preach!

I recommend you keep an eye on what’s going on in the marketplace to better position yourself when there’s new software that solves a painful problem a prospect has. That’s why it’s also important that you understand your customer and know what he wants.

However, if there’s shortage of software to promote (which is unlikely) you can always turn to participating in big launches, with prizes, JV blogs and a lot of swipe email copy. When these launches take place, all you have to do is to preload the emails, click “send” and wait for the commissions to start rolling in.

The Big Launch Misconception

It may seem that since everyone and their brother is promoting something-then it’s stupid to promote the same thing, since you will look stupid to your list. Not true.

It’s like saying that you shouldn’t buy an iPod because everyone has one already …so what? It’s still a great way to store songs and listen to music on the go, isn’t it? Same with affiliate promotions!

Merchants who arrange big launches and affiliate contests go through tons of trouble to test and re-test the offer, price point and swipe copy. It means that in 99% of cases-the offer has already been tested and it’s CONVERTING like a maniac. They are also eager to provide evidence of the fact that it’s a killer converting offer by documenting their testing.

How To Choose Affiliate Products To Promote. The Winning Formula

Best Affiliate Product To Promote=Magic Bullet (e.g software) x Big Launch (e.g contests, buzz, top affiliates)

The reason I used a “multiply” function and not a “plus” is because one without the other isn’t enough-you have to meet both criteria to have a self-selling product.

If you can make a commitment to promote only under the circumstances mentioned above and resist the temptation to promote untested offers-then you’ve got yourself a winning formula for a truly successful affiliate promotion.

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