From the monthly archives:

January 2010

Website Dissection #2: Daz4590 Gaming Technology Review Site Review

by Igor KheifetsWebsite Dissection

Daz4590 is a technology/gaming review site where Darren reviews gadgets and video games. Darren contacted me and asked me to review his site after he read the BluePop13 Dissection I did two weeks ago.

Daz4590 Gaming Technology Reviews

Darren, I assume that what you’re looking for is more readers, more subscribers and more advertising revenue. That’s why all the tweaks that I am proposing in this review are to improve user interaction, increase subscribers and boost your profits.

1. There are only 2 posts listed on the main page. And although there is this magical featured content box, you’re still losing page views because there are only 2 obvious places your reader can go to.

On the other hand, if there were at least 5 posts waiting for your visitors on the main page of your site, you’d see a much higher “pages per visit” ratio then you’re seeing now. Your bounce rates would have probably dropped as well.

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How To Find Out What Is Important To Your Blog Reader?

by Igor KheifetsBlogging

What's Important To Your ReaderIn blogging, similar to copywriting, it’s important to know what’s important to your reader.

It’s a mistake to consider blogging as a personal journal. Quite in contrary, blogging is a conversation between you and your reader. If you want to write a diary for your own personal use- do it offline. As long as you’re writing in public-it’s a dialog.

As you start to write a post for you blog, picture your audience in your mind and write for them. Babbling or writing about stuff that only you find interesting will not attract more readers and you will quickly lose the ones you have. Think about the type of people who are reading your blog and write for them. Focusing on your audience will always help you to have a successful blog. Street Directory.

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Win a Free Income Blogging Guide Blueprint Membership

by Igor KheifetsInternet Marketing Reviews

Blogging IncomeOn the 6th of January, 2010 Joel Williams and Andrew Rondeau are going to launch their Income Blogging Guide Blueprint course and to celebrate (and get more leads-obviously) they are holding a contest where they are going to give away a free copy of the course to one lucky winner.

Before I go over the entry rules, here’s what’s included in the Income Blogging Guide Blueprint course that you’re going to win:

Contrary to it’s name, it’s not just about blogging. It’s a six month course which covers all the information on how to build a business, not just a blog. Andrew told me, that the main purpose of this course, is to give people some freedom back-isn’t it about time?

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10 Questions To Help You Understand Your Customer

by Igor KheifetsCopywriting

Understand CustomerThere’s an old saying that says that we are incapable of genuinely understanding someone until we have walked a mile in their shoes. Same is true about marketing and understanding your customer.

How else can we know what drives our customers to buy our products unless we GET them?

The goal here is understanding. How can you motivate someone, how you can you persuade someone, how can you sell someone without understanding that person?

However, as transparent as it may seem, it can be easily forgotten. For example, when I sold my Mastermind Mindset course, my sales copy reflected my mistakes.

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