Building a list is somewhat different from generating leads for your business. Very few marketers realize this, but building a list is much easier, as well as less profitable then lead generation.
To build a list, it’s enough to lay your hands on a bunch of names and email addresses of potential customers using any white or black hat method possible. Heck, to build a huge list, you can grab the yellow pages and say that you have access to an enormous database of targeted prospects. And that won’t be too far from the truth…
However, will it make you money? That’s where lies the difference between building a list and generating leads. To become a lead, a person has to do something to qualify to be on your list.
Prospect has to “raise his hand” and let you know that he is interested in what you’re selling. That’s what’s called: “a truly valuable lead”, someone who’s qualified to buy from you so you will make money. Never forget your ultimate goal. Never let it slip from your memory that the reason you’re in this business is to Make Money.
I believe that it’s one of the most powerful personal unconscious barriers ever that is preventing the majority of internet marketing beginners from earning full time paychecks from home.
To build a list, all you have to do is to come up with a free offer, get a squeeze page up and drive traffic. It can easily be done by anyone who’s competent enough to craft a lead magnet and an optin page. If you’re not, visit this page to learn how to craft lead magnets and this page to learn how to get a list building campaign up and running.
To build a list, you have to make your prospects qualify by gathering more than just a name and an email address, you want to be sure that they are capable of buying things, and that you aren’t just wasting your time and money on advertising.
Before you can build a profitable business, you need to clearly understand what’s going on here. Generate leads-don’t just build a list!
P.S: This blog post is different from what I usually post, but it’s about time someone spilled out the truth about this… Your take on this?
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- How To Generate Sales Leads-21 Lead Generation Ideas You Can Execute Today
- WP List Building Plugin-Free List Building Tool For Your WordPress Blog
- Crafting Quality Lead Generation Pages Can Be Tricky…
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Building a list is easy, but building a quality and targeted list is a no easy task.For a lead generation effort to succeed,a quality list is needed, this is to make sure that you are targeting the right market and the contact information is realible and fresh.
Great post Igor!Difficult to overestimate how important it is to create your own list of prospects and this information is extremely useful for all network marketers
This is great to hear igor and you really put the point that there is a difference. I knew that before but I never thought of it in that way. Thanks.
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