by Igor KheifetsHome Business Advice
So, you just started an Online Business. Congratulations are in order!
While this is a very exciting step for you, allow me to lend a word of warning. The next following months are crucial to your success, and are going to be overwhelmingly busy for you. You’ll be way ahead of the game now by preparing yourself today!
Some of the things you will have on your plate include, Website Maintenance, Marketing your Website, Advertising your Site, Fulfilling Orders, PR work, etc. Now will be as good a time as any to start thinking about outsourcing some, or several of these tasks, especially the Marketing. That is why I recommend hiring a Link Building Service to Market your Site to Google and other Search Engines, and increase your Organic Traffic your Website receives.
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by Igor KheifetsList Building
The “Double Optin vs Single Optin” argument is as old as my grandma’s radio. Some say it’s better to use Single Optin because often only about 50% of people confirm, which means you get half of the leads you actually generate.
Others agree that Double Optin is a smart move in a long run since response rates are much higher and there’s no way to get in trouble for SPAM, since the prospect has to double-confirm that he wants to be on your list.
During a recent list building event, Ryan Deiss shared an insight on the issue. He said that he always uses single optin, because at the end of the day-he makes more money that way. The young guru says that by driving more “instant” traffic to his offers-he is able to get more “customer” signups which are far more responsive than the regular “I’ll download your stuff for free” peeps.

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