There’s an old saying that says that we are incapable of genuinely understanding someone until we have walked a mile in their shoes. Same is true about marketing and understanding your customer.
How else can we know what drives our customers to buy our products unless we GET them?
The goal here is understanding. How can you motivate someone, how you can you persuade someone, how can you sell someone without understanding that person?
However, as transparent as it may seem, it can be easily forgotten. For example, when I sold my Mastermind Mindset course, my sales copy reflected my mistakes.
