Newsletter Booster is a premium WordPress plugin that helps you build your mailing list using your WordPress blog by adding a check box to your comment and user registration forms making it really easy for your readers to sign up for your mailing list or newsletter.
My Newsletter Booster Expectations
Newsletter Booster seems like a magic bullet of WordPress list building. It’s promise is effortless newsletter growth, but as I found out-it’s not so. Although Newsletter Booster makes it much easier to build a list using a blog, it’s still not the only thing you need to grow an email database.
The reason why the promise is so appealing is because readers are becoming immune to sidebar opt in forms and orange RSS feed subscription icons.
However, if someone’s taking action to leave a comment or sign up as a member-it makes perfect sense to offer a free newsletter subscription with a check box. It’s easy. It’s under the radar. It’s genius.
So far, in the last 2 weeks, anyone who has left a comment on my blog has signed up for my mailing list and confirmed their email address. That is quite an impressive result, since I blog to the internet marketing crowd which is very picky and hates sneaky marketing tricks.
List building aside, the one thing that’s responsible for making millions of dollars in sales for the gurus is Video Marketing.
On the 6th of January, 2010 
This is the first issue of “Website Dissection” where I am going to review websites and show how to “fix” them by improving conversions, navigation, marketing and design.