Daz4590 is a technology/gaming review site where Darren reviews gadgets and video games. Darren contacted me and asked me to review his site after he read the BluePop13 Dissection I did two weeks ago.
Darren, I assume that what you’re looking for is more readers, more subscribers and more advertising revenue. That’s why all the tweaks that I am proposing in this review are to improve user interaction, increase subscribers and boost your profits.
1. There are only 2 posts listed on the main page. And although there is this magical featured content box, you’re still losing page views because there are only 2 obvious places your reader can go to.
On the other hand, if there were at least 5 posts waiting for your visitors on the main page of your site, you’d see a much higher “pages per visit” ratio then you’re seeing now. Your bounce rates would have probably dropped as well.
This is the first issue of “Website Dissection” where I am going to review websites and show how to “fix” them by improving conversions, navigation, marketing and design.