It’s often, pretty much every single day, that we come by a promise to make money in just a few clicks. It can either hit us in the mail or pop up in our twitter time line. Either way, it’s hard to believe that either someone or something is going to teach us how to make money THAT fast and THAT easy, right?
Although you and me both know that this will never happen, we will still probably fall for the promise. I know that I will, I am guilty of doing it in the past. That got me thinking – how come? Why do we fall for the same trick time and time again?
There’s an old saying that says that we are incapable of genuinely understanding someone until we have walked a mile in their shoes. Same is true about marketing and understanding your customer.