From the category archives:

Marketing Psychology

Abundance Made Simple

by Igor KheifetsMarketing Psychology

AbundanceIt’s a little known fact that Napoleon Hill, the author of “Think and Grow Rich”, a person who’s considered the father of the self-improvement industry, ended up broke and was supported financially by W. Clement Stone throughout the last years of his life.

But let me assure you that it doesn’t mean that Hill lied when he wrote “Think and Grow Rich” as well as other bestselling self-help success and achievement oriented best sellers.

The reason why Hill ended up “on welfare” is because he either never practiced what he preached, was too busy researching success principles to find time to actually apply them or because he didn’t entirely understand abundance.

Abundance

Abundance is the opposite of scarcity. Abundance is when you have no such feeling as guilt or sense of insecurity regarding money and finance. But to better understand abundance we first need to learn to “ask for the doe” for our services.

Feeling guilty about charging money the less fortunate then ourselves for what we do is the number one reason why 90% of those who preach prosperity aren’t prosperous.

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7 Most Common Marketing Stereotypes

by Igor KheifetsMarketing Psychology

racismWarning: this post might offend you …but you should read it anyway!

A stereotype is a commonly held public belief about specific social groups, or types of individuals. The concepts of “stereotype” and “prejudice” are often confused with many other different meanings. Stereotypes are standardized and simplified conceptions of groups, based on some prior assumptions.

Social Code

A town where I live is located in the middle of the desert Negev and throughout the day I come in contact with many Arabs. And although those are not the type of Arabs that ride donkeys and sit in a circle to smoke a hookah, their basic instincts still pre-dominate their behavior.

It has been 10 years since I moved into this town, but to this day I have trouble with accepting them as a part of the community, since their animalistic attitude is pissing me off.

Lately, I’ve been researching on the topic of social code and I came to a conclusion that no matter where we live there are A-holes surrounding us.

This led me to another conclusion: my prejudice towards Arabs is nothing but a strong stereotype which was engraved in me since I was a little kid by my dad.

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Internet Marketing Changes I Wish To See Occur in 2010

by Igor KheifetsMarketing Psychology

Change in 2010Some marketers see 2010 as the year when the Crisis is going to finish the job and ruin the Economy for good. Others perceive 2010 as 2 years away from 2012 and there are those who think that 2010 is going to bring more positive change than ever before.

During 2009 I finally cracked the list building code, became a better writer, my SEO and Marketing Skills gained ground and my personal life has never been sweeter.

I would like to think of myself as one of those blind optimists who believe that 2010 is going to be a prosperous, generous, profitable, exciting, magnificent, exhilarating and unpredictable period where anything is possible.

There a few changes I would like to see occur in 2010 compare to the passing year:

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Get Rid of Limited Mindset Once and For All

by Igor KheifetsMarketing Psychology

Join me and my good friend and mentor Jodie Thompson on Saturday, September 26, to witness REAL abundance mindset in action. We will be making an announcement that not only make your socks pop but also will benefit your own abundance mindset like no other.

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How To Become A Man Of Value Even If You Don’t Have Any

by Igor KheifetsMarketing Psychology

Thinking about the time when I was starting out in internet marketing, I remember how terrified I was about starting my own business and going against everything I was taught in life… I was always told to study well and work hard so someday I can become an important and established individual…

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