I am a heart of the matter kind of guy. So when someone comes to me asking for advice on getting traffic to their blog or website, I always have to ask the question, “what do you hope to accomplish with more traffic?” Sounds easy enough, right? Without knowing what you are hoping to accomplish, you and your site can be more akin to a rudderless ship drifting in open ocean and lost. And without a goal in mind, you won’t have anywhere to aspire to. Frankly, your internet marketing strategy depends on what you are hoping to do. Traffic for traffic’s sake is not worth anything…..
- Having 40,000 followers is not a clear indicator of reach…CTR is…
- Being listed in the top 10 in organic search is not an end all solution if the searchers aren’t doing what you want them to do…
- 500 stumbles isn’t a good metric for success if they are staying on your page for 3 seconds….
There’s a lot of misconception and controversy about list building and lead generation. If you’re not a guru and don’t have an access to one-then you can easily get confused about what works and what doesn’t when it comes to generating sales leads online.
